The Incidental

Alison commissioned The Incidental which was a community-generated website and newsletter created by and for the design community and devised by design curator Daniel Charny. Launched at the Milan Furniture Fair in 2009, The Incidental aggregated tweets, emails, comments in person and text messages into a daily printed pamphlet, designed by Åbäke, which was distributed throughout the city. The Incidental was recommissioned for The London Design Festival in September 2009, and included the addition of an open-house production base to encourage audience participation.

 
Milan Furniture Fair, Italy 22.04.09 – 24.04.09
London Design Festival 21.09.09 – 22.09.09